The luxury car market hasn’t traditionally had to tempt buyers with anything more than exclusivity, style and power. But with luxury car sales down nearly 32% this year, luxury carmakers are resorting to tactics traditionally reserved for the commodity car brands.
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With seemingly every automaker in the midst of a product expansion, it comes as no surprise that Daimler’s Smart brand is considering a move beyond its two model lineup. Smart’s current lineup only offers seating for two – as the ForTwo nameplate would suggest – but the minicar maker is mulling a four-seater model.
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Not only is the horsepower war not over – contrary to AMG’s own declaration last year – the latest reports say it has moved into a whole new range of armaments: electric vehicles. The latest development is a possible all-electric powertrain for the 2011 Mercedes-Benz SLS AMG, which has also been revealed undisguised for the first time today thanks to a German enthusiast magazine.
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