Ford has named Jamie Allison as the new director of its North American Motorsports programs. Set to replace Brian Wolfe, Allison has been working in Ford Racing for six years and has been with the Dearborn automaker for 22 years. While part of the racing group, Allison has worked in one of the more profitable segments of the business, selling racing performance parts. During his tenure Allison oversaw the launch of Ford selling turn-key race cars like the FR500C, the FR500S and of course the Cobra Jet drag race car.

The race car program has been very successful both in terms of sales and on the track, with both the 2008 and 2010 runs of 50 Cobra Jets sold out before the cars were even built. The announcement of Allison’s promotion came during a media event this week where Allison revealed the next product from Ford Racing, which you’ll here more about next week. Wolfe has been named to a new position in the product development organization.

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