The luxury car market hasn’t traditionally had to tempt buyers with anything more than exclusivity, style and power. But with luxury car sales down nearly 32% this year, luxury carmakers are resorting to tactics traditionally reserved for the commodity car brands.
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Major automakers today endorsed a ban on texting and using hand-held mobile phones while driving, ahead of a Transportation Department summit next week on distracted driving.
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Toyota’s Lexus brand has held the title of America’s best-selling luxury brand for the last nine years, but BMW is looking to dethrone the Japanese automaker by year’s end. Through the first eight months of the year, BMW trails Lexus by just 2,293 sales.
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