General Motors has long been one of the nation’s largest advertisers, but the Detroit automaker shed 54 sponsorship contracts during its time in Chapter 11 bankruptcy protection. The canceled contracts run from billboards in New York’s Time Square to livestock expos in Texas.
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Hey, big-shot auto execs! Remember how you went to Washington and found out that everybody outside ZIP codes beginning with 480 hates us because back in the 1970s they bought a Pinto or a Chevette or a Cordoba? Then you had to grovel and beg and plead and give up your corporate jets just so you could meet payroll for the next 10 weeks?
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