Interestingly enough Audi is pairing up with the Japanese. Would it not make more sense to enter a co-operative agreement with a large established hotel chain, such as the Hilton or the Marriott brands? Perhaps Audi should send a couple of vehicles out on a test. The high end branding model is there, but I mean, how many people cannot afford an R8 that can afford to stay in a suite that costs $9,000 a night? So for added value, the R8 I don’t think delivers for the Peninsula, but does wonders in terms of Lux branding for Audi.
Cha Chinggg
Audi Japan has entered a very exclusive collaboration with The Peninsula Hotel Tokyo, formerly a domain only of BMW and Rolls Royce. Hotel guests which stay at one of their suites (starting from 981,750 Yen = ~9000$ per night) can use the Peninsula-branded Audi R8 for their driving pleasure inside and outside of Tokyo. The Audi R8 Peninsula Tokyo Special comes in Peninsula green with a golden Peninsula logo on the side and the interior features cocos and cognac colored leather. All modifications are provided by Audi Exclusive.
